REVIEW CES2020 Las Vegas

By 8 June 2020 NEWS

The tech year always starts well with the biggest consumer electronics fair of the year: the Consumer Electronics Show (CES) in Las Vegas. We at Lightwell were selected as one of the fifty best Start-ups in the Netherlands. This brought us a golden ticket for the Holland Pavilion at this giga Tech fair. We presented: The CENT-R, a modular system that allows electrical charging, AED, environmental sensors, 5G + Wi-Fi, Smart Lighting and more to be integrated into one product. In this retrospective a short summary of what has come our way in terms of media and exposure.

The Netherlands was present at the largest technical event in the world. Representatives of 50 Dutch startups have traveled to Las Vegas for CES 2020, the world’s largest technology event. More than 175,000 visitors attended the event with more than 4,500 companies sharing their latest products and innovations with the world. This year, 50 Dutch companies were chosen to form a delegation to attend the event, representing five key areas: education and enterprise, consumer technology and smart home, energy transition and e-mobility, city life and circular economy and life sciences. By participating in CES 2020, they have a valuable opportunity to connect with international investors, meet companies looking for new partnerships, and get feedback from industry influencers. In 2019, more than $5 million in deals were done by Dutch companies during the event.

Presentation of the Tech Scene of the Netherlands
All dutch companies participating in CES 2020 were grouped in the Netherlands Tech Square, one of the largest pavilions for one country. It was officially opened by HRH Constantijn van Oranje, Secretary of State for Economic Affairs and Climate Mona Keijzer, Ambassador André Haspels, and Pete Hoekstra, the American Ambassador to the Netherlands.

The pavilion was based on the theme “Future Proof the world with us” and promotes the Netherlands as an attractive destination for technology companies to do business. More than 170 million potential customers live within 500 kilometres of the Netherlands, home to more than 7,500 startups and scale-ups. In addition, Amsterdam has become a thriving startup hub and has established companies such as Adyen, Dyme and Mollie. The technology sector also adds more jobs to the economy than any other.

CES 2020 marks the 53rd annual series of the largest and most important consumer technology show in the United States. It’s been running in Las Vegas, Nevada since early January, and starts the consumer technology product cycle of the year in a myriad of categories, from TVs and headphones to laptops and even devices. This is the first time in the year that the media will get a taste of almost all the gadgets and devices released throughout the year. It’s also a golden opportunity for technology makers to show off concepts for devices that have been on the shelves for less than a year or more – if at all. The Netherlands scores sky-high every year and ranks among the top 4 most innovative countries in the world!

List of media exposure Lightwell: